The Kroger Co.’s Central Division, American Cancer Society of Northeast Indiana (ACS) and Cancer Services of Northeast Indiana (CSNI) announced results of the 32nd annual “Kroger Scott’s Cancer Day 2010” today. The event included 19 Kroger, Scott’s and Owens stores in Northeast Indiana. Kroger is donating 2% of sales on Wednesday, October 6th to the ACS and CSNI, “rounded up” to $50,000. Kroger and Scott’s customers were encouraged to contribute their change to the cancer organizations by “rounding up” their purchases from Wednesday, October 6th to Saturday, October 16th, bringing an additional $12,056 for the two cancer organizations. In addition, Kroger donated a $46,000 advertising campaign in support of both Cancer Day and the two local cancer organizations.
“Kroger Scott’s Cancer Day 2010” total proceeds were $62,056. Over 32 years, the annual Cancer Day event has raised $4,465,934 for local cancer organizations.
According to Kroger Central Division President Bob Moeder, “We are determined to be a compassionate and supportive corporate citizen in every local community we serve. Kroger customers and associates always have been especially generous in supporting Cancer Day and we are hopeful that will be the case this year. Although proceeds were down in 2010 versus 2009 and 2009 versus 2008, we are very determined to continue working hard and investing Kroger’s resources in this extremely worthy cause. Cancer has too devastating an effect on so many members of the Kroger family to do otherwise. This year we really focused on celebrating our survivors and we will continue to honor through our efforts. To prevail, we must work as a team and Kroger is deeply honored to work with Cancer Services of Northeast Indiana, the American Cancer Society, Parkview Hospital, Lutheran Hospital, Mayor Henry and nearly 200 community volunteers more than two dozen community organizations to raise critical funds for the fight against cancer.”
Dianne May, President and CEO of Cancer Services of Northeast Indiana stated, “Last year more than 3,000 local people with cancer and their families received emotional support and practical resources from Cancer Services because of corporate leaders like Kroger. We are honored to have a long-standing relationship with Kroger that continues to grow and find new ways to make sure that friends and neighbors in our community know that there is an organization ready to help when a family is touched by cancer.”